Are you contemplating running a LinkedIn video ad? Here’s what you need to know about LinkedIn video specs. Contrary to traditional formats, vertical video has been a hit on LinkedIn.
It allows your video ad to occupy more screen space, increasing visibility and brand awareness. Moreover, LinkedIn predicts that by 2023, 75% of the LinkedIn feed will be video content. Therefore, leaning towards video ads on this platform seems future-proof.
Let your creative juices flow and experiment with versatile content. In the universe of LinkedIn video ads, a mix of creative storytelling and persuasive messaging tends to yield fruit.
Become familiar with technical video requirements on LinkedIn. Therefore, adhering to these will ensure your content displays without any hitches. Stick around to know about LinkedIn video updates and continually adapt to platform changes.
Linkedin Video Specs
Looking to create LinkedIn video ads? Here’s everything you need to know about the required video specs. Moreover, for sponsored content, LinkedIn offers native video options.
Native video ensures seamless integration and a more organic feel for the viewer in the LinkedIn feed. A sharp look requires the right resolution: The recommended video size sits at a crisp 1080 x 1920 pixels.
Adopting this resolution ensures a visually appealing experience for your audience. Lengthwise, your LinkedIn videos should ideally run between 3 and 30 seconds long.
It’s worth mentioning that LinkedIn does not yet support a vertical video player. However, with widescreen formats, most devices should offer a smooth playback experience.
The Rising Popularity of Video Content
The surge in video creation on social media platforms like LinkedIn has attracted marketers aiming to engage a broader audience. Therefore, if you’re contemplating a video ad campaign on LinkedIn, knowing the platform’s requirements can lead to better campaign results.
One key takeaway for marketers is that successful video ads are less about aggressively pushing product sales and more about sharing valuable content that resonates with the target audience.
By focusing on blending storytelling, branding, and engagement, businesses can create persuasive videos that capture the attention and hearts of their viewers.
Don’t shy away from researching and understanding LinkedIn video specs and best practices. A well-rounded video strategy yields long-term benefits in terms of better brand recognition and increased conversion rates.
Benefits of Utilizing Video on LinkedIn
Why should professionals use LinkedIn video? Advantages abound. Humanizing professionals and brands in films engages viewers. Speech, physical language, and screen presence develop trust. Professional relationships involve honesty and trust.
Video is easier to share, helping professionals expand their networks. Liked videos are shared more, spreading the message and supporting the creator. Viral effects can significantly boost audience reach and engagement.
Videos highlight industry thought leaders’ knowledge and ideas. Moreover, sharing industry trends, best practices, and practical advice may make professionals experts. This provides clients, jobs, and a network of like-minded people who look up to them for advice and inspiration.
LinkedIn video content helps people stand out, engage their audience, and lead their industries. Video’s growing popularity and various benefits make it essential for LinkedIn professionals who want to leave a lasting impression.
Comprehensive Guide to LinkedIn Video Specifications
Recognizing that mobile devices continue to dominate content consumption, optimized videos for smartphones should be at the forefront of your strategy. Consulting LinkedIn help can propel your video content’s effectiveness across devices.
Adopting native LinkedIn video integration is crucial. When uploading videos natively, your content will appear organic and well suited for the platform, ensuring higher audience engagement.
Customizing videos for your specific LinkedIn Page or various marketing solutions within the platform enhances your targeting capabilities and captures your target audience more effectively.
Don’t overlook the power of LinkedIn’s Campaign Manager. It facilitates insights and management for your sponsored video content, enabling you to gauge your campaign’s success better.
Understanding Video Resolution and Aspect Ratio
LinkedIn recommends 360p to 1080p video resolution for optimal viewing. The aspect ratio should be 16:9 or 1:1. High-resolution movies may upload slowly and not be visible on all devices.
Professionals may ensure good video viewing across devices by following these guidelines.
Optimal Video Length and Size
LinkedIn encourages professionals to keep their videos concise and to the point. Shorter videos tend to have higher engagement rates, as they are more likely to hold the viewers’ attention. As a general guideline, videos between 15 seconds to 10 minutes in length are recommended.
The file size of the video should not exceed 5 GB. By adhering to these guidelines, professionals can create videos that are well-suited for the LinkedIn platform and maximize viewership.
Audio Specifications for LinkedIn Videos
Audio plays a crucial role in video content. LinkedIn recommends using high-quality audio that is clear and easily understandable to ensure a positive viewing experience for the audience.
Professionals should consider using external microphones or leveraging noise-canceling technologies to improve the audio quality of their videos. Clear and crisp audio will enhance the overall impact of the video and make it more engaging for viewers.
Tips for Optimizing LinkedIn Video Ad Performance
For successful video ads on LinkedIn, consider the following key tips:
- Aim for shorter videos: The most engaging ads are less than 15 seconds long, concise and to the point.
- Keep visuals engaging: With your video’s first few frames, ensure you capture the audience’s attention. So, keep your video appealing from the get-go.
- Consider image type: Try alternating between video and image ads to identify what garners the most user engagement.
- Adhere to size specs: Following the recommended LinkedIn video size ensures optimal display and user experience.
- Test different content: Regularly test different video types for your video posts. Learning what works best can steer you towards success.
- Optimize for mobile: Given the extensive use of mobiles, designing ads that look stunning on mobile devices that support LinkedIn’s mobile app can boost engagement.
By executing these LinkedIn marketing tips, you enhance your video ads’ effectiveness and augment your brand’s stake in the social media marketplace.
Choosing the Right Video Format
While LinkedIn supports various video formats, it is recommended to use MP4 or MOV file formats for best results. These formats are widely compatible and ensure smoother playback across different devices and platforms.
By choosing the right video format, professionals can avoid any compatibility issues and deliver a seamless video viewing experience to their audience.
Enhancing Video Quality for Better Engagement
High-quality videos are more likely to captivate viewers and encourage them to watch till the end. Professionals should prioritize video quality by filming in well-lit environments, using stable camera setups, and capturing clear visuals.
Post-production editing techniques can be employed to enhance the overall aesthetics of the video. By investing time and effort in improving video quality, professionals can create visually appealing content that resonates with their audience.
Leveraging Captions and Subtitles
Captions and subtitles can significantly improve the accessibility and engagement of LinkedIn videos. By providing captions or subtitles, professionals ensure that their videos are accessible to individuals with hearing impairments or those who prefer muted playback.
Captions and subtitles have been shown to increase video view time and engagement. By adding accurate and well-timed captions, professionals can make their videos more inclusive and engaging for a wider audience.
Common Mistakes to Avoid When Uploading Videos on LinkedIn
Avoid these common pitfalls when uploading videos to LinkedIn to ensure optimal audience engagement:
- Poor Resolution: Never overlook the importance of a quality video. Grainy or pixelated content hampers user experience and may cost you viewers.
- Incorrect Video Dimensions: Adhering to the recommended video dimensions is consequential. Being off-track can lead to a poorly displayed video on various device sizes.
- Wrong Uploads: Ensure you’re adding the LinkedIn video to your feed correctly. Any erroneous uploads could lead to reduced visibility or unwanted errors.
- Ignoring Vertical Video Formats: While LinkedIn doesn’t support vertical video yet, other platforms do. Ensure your video caters to devices that support a vertical layout to maximize versatility.
- Rushed Upload: Don’t hastily upload your video. Take time to include all necessary metadata, like captions and descriptions, to improve discoverability.
- Disregarding Device Types: Remember, your video needs to look good on both desktop and mobile. Design your content keeping in mind devices that support a vertical layout for seamless viewing across platforms.
Avoiding these common mistakes can strengthen your LinkedIn video marketing strategies, leading to better engagements and results.
Avoiding Unsupported Video Formats
LinkedIn supports a wide range of video formats; however, some formats may not be compatible with the platform. Professionals should ensure that their videos are saved in supported formats, such as MP4 or MOV, to avoid any errors during the upload process.
By utilizing supported video formats, professionals can eliminate any potential obstacles and seamlessly share their videos with their network.
Steering Clear of Oversized Video Files
Large video file sizes can cause slow upload speeds and buffering issues, leading to a frustrating viewing experience for viewers. Therefore, it is crucial to optimize video file sizes before uploading them to LinkedIn.
Compressing videos using video editing software or online tools can significantly reduce the file size without compromising the quality. By keeping video file sizes in check, professionals can ensure smooth playback and deliver a seamless viewing experience to their audience.
Bypassing Poor Quality Audio and Visuals
LinkedIn is a professional networking platform, and it is important to maintain professional standards when uploading videos. Poor quality audio and visuals can be off-putting to viewers and may undermine the overall message.
Before uploading, professionals should check their videos for audio clarity, visual clarity, and professionalism. Professionals can build credibility on LinkedIn by posting high-quality videos.
Professionals looking to boost their online visibility and audience engagement must understand LinkedIn video standards. Professionals may make engaging films using LinkedIn’s video standards and realizing the relevance of video content.
By optimizing video performance and avoiding common pitfalls, professionals can maximize the reach and engagement of their videos, ultimately driving their LinkedIn success.